A recruitment agency needed candidates at a scale their team couldn't manually source. We built a candidate-generation machine: 448 campaigns, relentless creative testing, and a follow-up system that never let an application go cold.
The agency's recruiters were spending 70% of their week sourcing candidates manually — job boards, cold outreach, referrals. Placements stalled because the top of the funnel was a human bottleneck. They needed volume with quality: thousands of relevant applicants per month, pre-filtered, without hiring an army of sourcers.
Tracking, pixels, CAPI, landing flows. First 40 campaigns live; baseline CPL established.
Winning clusters scaled 5x. Creative engine hits rhythm: 12+ new variants per week. 30K applicants crossed.
448 total campaigns. CPL down, volume up. The agency's recruiters stopped sourcing and started placing.
If you run a recruitment or staffing business, candidate flow is your oxygen. This exact playbook — clustered campaigns, creative testing, instant follow-up — is what I install for clients. Book a free audit and I'll map it to your roles.
